Mcdonalds Internal analysis and business level Strategy - Free Essay Example

Sample details Pages: 4 Words: 1279 Downloads: 7 Date added: 2018/12/26 Category Management Essay Type Research paper Level High school Tags: McDonalds Essay Did you like this example? Internal analysis McDonalds Company operates by controlling many McDonald restaurants all over. It acquires food from various suppliers, maybe individuals or companies. It offers food at affordable prices, which is always available at any time of the day. It has many restaurants in very many countries. Due to that, it has become widely recognized all over. Considering that it has a mission, which is to provide the best quality food, it is necessary for the Company to have a mission statement. The mission statement helps the organization and its employees to work towards the achievement of a common goal. All the various individuals working or associated with the organization are bound by the common mission. Since it deals with food, the companys mission statement is related to what it deals in. The mission statement of the company is, therefore, to provide the best for its companies, and to also be the best place for its customers to eat and drink. Through that, the employees and the heads of the company work together towards the achievement of that goal. Don’t waste time! Our writers will create an original "Mcdonalds Internal analysis and business level Strategy" essay for you Create order Various values help in the good operation of McDonalds. The company believes in teamwork. Through teamwork, it has been able to establish itself globally since teamwork helps in coming up with the best strategies that benefit the organization. Another value that helps in the relevance of the organization is a community. It plays a huge role in the community, by even giving back to the community. Through that, it not only wins the hearts of many but also attracts more customers (Noe, 2003). The other values that it upholds are integrity and respect. They help the employees associated with the company to relate well to the customers. Integrity and respect also help the employees in relating well to each other. That enhances the overall performance of the organization. Various factors make the country to be outstanding, compared to other businesses that are related to food joints. First, the company is a recognized globally. Due to that, it is effective regarding competition. The other strength is that it obtains income from many countries, and due to that, it does not rely on only one source of income. Due to that, it has continued growing drastically. Those strengths, therefore, make the organization to have a competitive advantage compared to its rivals. Regarding efficiency, the organization is efficient operationally. It has many customers attached to it, which makes it relevant and efficient. It also provides the best regarding quality. It has food associated with the best nutrients. It also considers hygiene very much, and that has made it possible to have very rare health cases associated with the organization. Products associated with McDonalds are therefore of the best quality. Various innovations are also associated with the organization . The innovations aim at providing good quality products. Some have even led to the differentiation of products. For example, one of the latest innovations in the company is the development of technologically advanced straws. The innovation involves the integration of ideas from various engineers and specialists. Through that, the company will have invested heavily in the straw industry, and it will be expecting the best returns, given a large number of customers attached to it. Regarding customer responsiveness, McDonalds has a huge number of customers related to it. Most of the customers are even teenagers all over, who are highly attracted by the good quality of products in the company. Although those might sound advantageous to the company, some like innovation has become very costly to the company. For example, investing in straws is very expensive, and it will also see the company compete with other big companies associated with straws. One of the opportunities associated with McDonalds is the ability to have the capacity to expand, due to its popularity. Weaknesses and strengths associated with McDonalds involve competition and high employee turnout. Given that the employees in the company dont have to be highly skilled, they end up turning up in large numbers, and the company, therefore, has to do everything possible to satisfy them (Love, John, and Arthur, 1995). Competition appears as a threat since there are very many retailers associated with food products, which have come up. Business-Level Strategy McDonalds, just like many other big companies, is associated with other various businesses. The small firms can help in determining the overall performance of McDonalds. For example, if they dont perform well, then the performance and efficiency of McDonalds as a whole are affected. Some of the smaller businesses owned by McDonalds include, Panera Bread, Dairy Queen, Threshers, SPAR, Londies, Millies Cookies, Martin McColl and Krispy Kreme. All these companies work together with a common goal. Their performance determines McDonalds performance. All the companies are very necessary, and therefore none appears to be dominant over the others. One of the companies, Krispy Kreme, has played a very important in ensuring the performance of McDonalds has been enhanced. It has differentiated its products in various ways to attract more customers. Although the company boasts good returns from the doughnut industry, it has emphasized on the coffee it produces very much. Various adjustments and advances have been made on the coffee produced at Krispy Kreme. Apart from operating as a retail company, it has gone ahead to supply doughnuts to other retailers. This also plays a role in increasing its profit margin very much. Looking at another company, Dairy Queen, we see that a while before, many people thought that the company was only associated with ice creams. However, that has not been the case. The company has applied various strategies to ensure that its ice creams are widely consumed all over. It has introduced various brands of ice creams. However, it also participates in providing meals and drinks to its customers. This has made it be one of the most competitive companies associated with fast food. Dairy Queen also participates in market segmentation, so does McDonalds. The companies aim at providing food and beverages. These are products that can be consumed by a large portion of the population, including young teenagers, the middle-aged and even the old. Children can also consume such products. Krispy Kreme has segmented its products. Considering that it majors in doughnuts, we can conclude that demographically, the company targets the young people, considering that they are less prone to diseases (DeCelestino and Christina, pp. 225, 2006). Considering that McDonalds and the smaller companies associated with it most directly deal with customers, it becomes good for the company to provide the best for its customers. It is because consumers are the main driving force of McDonalds. They widely determine the overall performance of the company, given that its profits depend on the number of customers. Another business-level strategy that McDonald puts into consideration is the maximum utilization of the available resources. That also includes maximum utilization of the available human resources, such as labor (Hambrick and Donald, pp.567-575, 1980). However, various advantages and disadvantages are associated with the given Business-Level Strategies. One of the advantages is that company performance is improved through the given Business-Level Strategies. The community also benefits from the employment of various personnel to work in the companies. The disadvantages might include the costly nature of applying the various Business-Level Strategies. There is also the disadvantage of high competition and lack of the necessary skills to implement the various strategies. Works Cited Love, John F., and Arthur W. Miller. McDonalds: Behind the arches. (1995). Noe, Raymond A., et al. Gaining a competitive advantage. Irwin: McGraw-Hill, 2003. Celestino, Christina Michelle. Krispy Kreme, Sarbanes-Oxley, and Corporate Greed. U . Miami Bus. L. Rev. 15 (2006): 225. Hambrick, Donald C. Operationalizing the concept of business-level strategy in research. Academy of management review 5.4 (1980): 567-575.

Rhetorical Analysis Of Speech To The Virginia Convention

Patrick Henry, a speaker at the Virginia Convention, proclaims, â€Å"I know not what course others may take; but as for me, give me liberty or give me death!† (Henry 7). In an attempt to allure a congregation with antithetical perspectives, Henry urgently supplicates for the proclamation of war in opposition to the British rule. After acknowledging the multiple accounts of unjust occurrences against the colonists, he implores the individuals in his audience to confront the inconsiderate government. The inhumane actions against the colonists lead to Henry’s feelings of slavery, oppression, and tormentation, concluding his overall viewpoints. However, Henry places his faith in the use of persuasion. In Patrick Henry’s Speech To The Virginia†¦show more content†¦Henry utilizes a striking and descriptive language to generate emotions of aggravation through the audience members, hoping their irritation turns towards Britain. The emotions they endure helps th em shape their decision as to why peace is no longer beneficial. Motivation to take action is more likely to occur if there is emotional prominence in specific phrases. Without the use of pathos, there is no connection between the addresser and the listener, making it difficult to convince the contradictory side to trust the opposing request. Henry then continues to persuade with his speech by incorporating rhetorical questions to leave the audience in a state of pondering. In an attempt to interact with the audience, Henry bluntly questions, â€Å"Are we disposed to be of the number of those who, having eyes, see not, and, having ears, hear not, the things which so nearly concern their temporal salvation?† (Henry 2). Although this sentence is asked as a question, it does not ask for a response, rather it asks for awareness. The colonists are oblivious to the fact that they are unequivocally blindsided by Britain, to the point where they do not fathom what is occurring. Questions such as this one emphasize Henry’s views as they set everything in a clear and precise tone for audience members with opposing standpoints. To continue the conclusion of his overall message, Henry declares, â€Å"Is life so dear, or peace so sweet, as to be purchased at the price of chains andShow MoreRelatedThe Speech To The Virgi nia Convention Rhetorical Analysis883 Words   |  4 PagesRhetorical Analysis of Henry Outline Introduction Attention getter- Thesis- The rhetorical devices in the Speech to the Virginia Convention by Patrick Henry is very effective. Appeals Emotional Context and quote- This quote appears during Henry responds to the opposing argument, giving reasons to refute it. â€Å"There is no retreat, but in submission and slavery! Our chains are forged! Their clanking may be heard on the plains of Boston! The war is inevitable and let it come! I repeat it, sir,Read MoreRhetorical Analysis Of Patrick Henrys Speech At The Virginia Convention807 Words   |  4 Pages Patrick Henry Rhetorical Analysis In 1775, the citizens of colonial America were under distress due to the pressure coming from Great Britain. The citizens wanted liberties, however, the country as a whole was reluctant to push the issue to a point of initiating war. In his speech at the Virginia Convention, Patrick Henry argues how war is crucial for Americans to gain the liberties they pursue by explaining that British invasion is inescapable and illustrating how the citizens are ready and preparedRead MoreRhetorical Analysis Of Patrick Henry s Speech At The Virginia Convention1915 Words   |  8 Pagesto close his speech to Virginia Convention. 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Through these investigations, â€Å"Madison found himself being drawn down into the real turmoil of Virginia politics, inflamed by the impending revolution† (Sheldon 26). Madison’s high education and religious morals later shaped his political career, while his own ideas center around a religious emphasis. Garrett Sheldon, who specializes in political

How Kreon acts as a foil to Oedipus in Sophocles “Oedipus the King” Essay Example For Students

How Kreon acts as a foil to Oedipus in Sophocles â€Å"Oedipus the King†? Essay In ‘Oedipus The King’ by Sophocles it has been well established over time that the protagonist, Oedipus is a fairly complicated character. His actions throughout the play show him as a man with great strength and knowledge, whilst also consuming paranoia and pride, which is ultimately his hamartia. Oedipus’ complex character is accentuated by highlighting his flaws. How did the author do this? He created a foil in the play in order to not only highlight Oedipus’ flaws, but also to vary the personality of his character in the eyes of the audience and readers throughout the course of the play. There are multiple differences between Oedipus and Kreon, but do their characters really contrast with each other and complicate the plot? The conflicting personalities of the two disclose the plot and reveal the past and background of Oedipus. It is immediately made clear that Oedipus is impatient and proud of his achievements in wit and knowledge. In contrast, Kreon is much more modest, focused and calm. There are several incidents throughout the course of the play where this is highlighted by Sophocles. In the first scene of the play itself, their differences are easily noticed. When Kreon returns from Delphi, he replies to Oedipus’ questions diplomatically, knowing fully well the boundaries established, in order to reveal information in front of the citizens of Thebes. He keeps the answers short â€Å"His words are hopeful† â€Å"All we need is luck† (Sophocles. 27), along with his request to speak with Oedipus â€Å"privately† (Sophocles, 27) which sh ows Kreon as a moderate and level headed person. Oedipus is shown quite the opposite, ruling with his emotions as he statesâ€Å"I grieve for them, for their sorrow and loss far more than I grieve for myself† (Sophocles, 27) This portrays Oedipus, in two lights, one where he is shown as an actual leader who believes that the citizens of his kingdom should be aware of the reasons of the trouble that they are being faced with and cares for his citizens sharing their â€Å"sorrow† (Sophocles, 27). Whereas, the other interpretation of his actions would be that he is a ruler who is unfit to sit on the throne of Thebes, he is too trusting of all his people and doesn’t know how to differentiate between the boundaries of privacy of state and his emotions that can ovewhelm him while he ruled the city of Thebes. Oedipus’ urgency is clearly highlighted in the scene where he jumps to conclusions because of his anger. In the scene after his quarrel with Tiresias, Oedipus accuses Kreon of treason and treachary when he asks Tiresias â€Å"Are these your own lies, prophet- or Kreons?† (Sophocles, 41) Kreons reactions to Oedipus’ accusations are extremely important because it contrasts the thought processes of the two. Whilst Oedipus acts without thinking, is rash, rude and stubborn in his opinions of Kreon, calling him a â€Å"murderer† (Sophocles, 47)in a fit of rage, â€Å"You’re the bandit, you’re the killer.† (Sophocles, 47), Kreons answers are well thought out and sensible, like a memorized speech â€Å"I have come to face those charges, I resent them bitterly†, â€Å"His accusations pierce me, wound me mortally† (Sophocles, 46). These quotations show the contrast between the thought processes of the two, not only in the actions t hat they take but how they conduct themselves in public. Kreon’s calm nature is such that would assure the audiences to believe him and take his word, as he manages to reveal just enough emotion while still displaying logic. Kreon manages to attract the audience and his readers to his plea, making them believe him over Oedipus despite their endless loyalty towards him. In this argument between Oedipus and Kreon, Kreon shows great respect in his language towards Oedipus and also when Tiresias is mentioned. .u3fe18d8a4fbfd814daa56b17a08d2f04 , .u3fe18d8a4fbfd814daa56b17a08d2f04 .postImageUrl , .u3fe18d8a4fbfd814daa56b17a08d2f04 .centered-text-area { min-height: 80px; position: relative; } .u3fe18d8a4fbfd814daa56b17a08d2f04 , .u3fe18d8a4fbfd814daa56b17a08d2f04:hover , .u3fe18d8a4fbfd814daa56b17a08d2f04:visited , .u3fe18d8a4fbfd814daa56b17a08d2f04:active { border:0!important; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .clearfix:after { content: ""; display: table; clear: both; } .u3fe18d8a4fbfd814daa56b17a08d2f04 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3fe18d8a4fbfd814daa56b17a08d2f04:active , .u3fe18d8a4fbfd814daa56b17a08d2f04:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .centered-text-area { width: 100%; position: relative ; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3fe18d8a4fbfd814daa56b17a08d2f04:hover .ctaButton { background-color: #34495E!important; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3fe18d8a4fbfd814daa56b17a08d2f04 .u3fe18d8a4fbfd814daa56b17a08d2f04-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3fe18d8a4fbfd814daa56b17a08d2f04:after { content: ""; display: block; clear: both; } READ: Property and furniture EssayHe is confident because he knows that he is not in the wrong and is not ready to apologize for the actions he didn’t take. Kreon is shown to be a very clever man, his answers are not only well thought out but the dignity with which he portrays himself is such that Oedipus could never obtain. This is made clear when Kreon states â€Å"I don’t know. And when I don’t know, I don’t speak† (Sophocles, 49). This quotation shows that he holds his moral dignity to utmost regard. He is shown to think and speak extremely rationally in retaliation to Oedipus’ accusations. This is made specifically clear when he del ivers a speech to Oedipus infront of the citizens of Thebes. In his speech he makes a clear and â€Å"sane† argument about how he has â€Å"no hunger† for the power of a king and how it isn’t â€Å"royal power† he wants but â€Å"It’s advantages† (Sophocles, 49 and 50). His words have the ability to attract the audience and readers through his modest argument claiming that he had all the advantages of the king without the stress and worries of one because he was a man who â€Å"knows his moral limits and accepts them† (Sophocles, 50) In contrast to Kreon, Oedipus’ brashness, at times, would seriously frighten the audiences and make them pity him. He is impatient, concludes and accuses Kreon without any evidence and seems to only work on his own beliefs. Through this conflict, in contrast to Kreon, Oedipus is stubborn and extremely excited. According to the punctuations used by Sophocles, he uses more exclamation marks in Oedipus’ dialogues with which it is assumed that he is screaming â€Å"Thrones are won with money and men, you fool!† (Sophocles, 47) Through this argument between the two, it is made clear that unlike Kreon, who has the ability to be accused and still not act rashly, Oedipus’ ego is severly hurt in the process. He believes that he is above the rest and assumes that Kreon and Tiresias think he is â€Å"Cowardly or stupid† (Sophocles, 47) Due to his hurt ego, he often steps down to sarcasm towards Kreon and Tiresias, for instance when Oedipus remarks â€Å"Then why didn’t our wonderful prophet, our Theban wizard denounce me as the murderer then?† (Sophocles, 49) Oedipu s becomes competitive, showing not only is he accusing without evidence, but that he is also insecure about his throne, despite all the pride he shows on the exterior unlike Kreon, who feels secure in his ability to share the power without the responsibility. Oedipus actually takes pride in being the man who holds the responsibilities for the citizens of Thebes. These incidents clearly show multiple instances where Kreon can be and is established as a foil to Oedipus. Kreon unquestionably complicates the character of Oedipus, by not only being the man who puts the pieces together throughout the play but also sets the dominoes falling. He is one character in this play who manages to create the conflict as well as initiates the action of the play. He is the one who ultimately leads Oedipus to walk into the trap of his own prophecy, through his subtlty, modesty and composure. Oedipus’ character is also complicated due to his overly emotional personality when dealing with a crisis situation, unlike Kreon who knows the difference between state and personal affairs. Oedipus is not only a complicated character because of his obvious fate but also because of his emotions. His restlessness in order to convict Kreon of crimes he did not commit shows that Oedipus has trouble facing the cold and hard truth, along with several other incidences thr oughout the play. Oedipus’ lack of faith in the gods, in contrast to Kreon’s undying faith, shows that Kreon was more reasonable of the two. This was an era in which gods were reverred. Kreon believed and respected the wishes of the gods and believed the prophecies made by Tiresias whereas Oedipus ridiculed them. .ue86a4c0ecd6fb79cd80b5f5e7bfe15af , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .postImageUrl , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .centered-text-area { min-height: 80px; position: relative; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:hover , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:visited , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:active { border:0!important; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .clearfix:after { content: ""; display: table; clear: both; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:active , .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .centered-text-area { width: 100%; position: relative ; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:hover .ctaButton { background-color: #34495E!important; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af .ue86a4c0ecd6fb79cd80b5f5e7bfe15af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue86a4c0ecd6fb79cd80b5f5e7bfe15af:after { content: ""; display: block; clear: both; } READ: Drama Unit Conflict EssayDespite the complication of Oedipus’ character, it is still questionable if he would still be as complicated if it weren’t for Kreon. Through this play, it is very often noted that if Sophocles hadn’t used Kreon as a foil, the actions that take place with Oedipus such as the truth about his birth parents being revealed would seem rather bland as his emotions wouldn’t be as effective as they are because of Kreons lack of the same. In addition, if it weren’t for Kreon, the plot would never have moved forward. Sophocles created Kreon, specifically as a foil to contrast the differences of two rulers and what these rul ers’ decisions could do to the society they governed. He complicated the plot by using Oedipus as the ‘perfect’ ruler in the start only to bring him down later to set contrast. That being said, this play would not have had the effect it does if it weren’t for the complication of the plot that was added along with the complication of character through the use of Kreon.